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Did you know?

Interesting statistic – The Role of Click to Call in the Path to Purchase

Google commissioned Ipsos, an independent market research company, to understand consumer attitudes about click to call within organic and paid mobile search results. We surveyed 3,000 mobile searchers who had recently made purchases to understand the role that click to call played in the purchase process. The results showed that 70% of mobile searchers use click to call and that calls are an important channel for consumers. The study explored behaviors across seven different categories: Travel, Restaurant, Finance, Retail, Technology, Local Services and Auto.

These are the key findings:

  • 70% of mobile searchers have used click to call to connect with a business directly from the search engine results page.
  • These calls are valuable – 61% of mobile searchers state that click to call is most important in the purchase phase of the shopping process.
  • 47% of mobile searchers say that if a business does not have a phone number associated with their search results, they will be more likely to explore other brands.
  • Adding click to call to mobile search ads results in an average click through rate increase of 8%.

You can view the entire report or download it here.